novum 10.19 paper & print
In the October novum, it´s all about paper, printing and finishing. And what better way to announce this than with a truly spectacular cover? Four colour variants, two hot foils, a gold spot colour and micro-embossing – this issue is a feast for the senses.
The cover
Why just one cover, when you can have a variety? Embracing this idea, the October issue of novum appears in four different colours and was embossed with two different hot foils and a gold spot colour. For the first time we also used micro-embossing, a technique that enables very fine details to be worked into the embossing die. Often this technique is used in protection against forgery, but as you see from our cover, it is also a great way to create intriguing optical accents.
On the wrap-around cover we used five embossing dies in different sizes, made by MSP Prägetechnik. As both larger areas and also fine details were embossed, it was necessary to do extensive testing to produce the best results with foils (Kurz) and paper (RecyCard from Papyrus Deutschland). The embossing itself also required great skill and sensitivity and that was delivered superbly by August Conzelmann AG.
The design on the cover comes from Milch+Honig, and, as a design bureau based in Munich, for the October issue the subject foremost in many people´s minds here is the Oktoberfest. As the designers at Milch+Honig have extensive experience with high-end print products, the finishing technique, the paper and the design were all expertly coordinated to produce a beautiful and successful result.
And, as masters of all that, Milch+Honig went one step further: with micro-embossing to integrate hidden messages. Working with the motion agency Paul Bewegt, they also concealed one or two things in the cover of novum – digitally, you understand. Using augmented reality parts of the cover can be brought to life – you can see this via an app on your smartphone or tablet.
Cover design: Milch+Honig
Paper: Papyrus Deutschland
Embossing: August Conzelmann GmbH
Embossing tools: MSP Prägetechnik
Foils: Kurz
Photography: Janina Engel and Tobias Holzmann
Website: www.novum.graphics